Get the CITES™ Checklist

for AI Search Visibility

Download the CITES™ Checklist – a simple, practical tool for small business owners who want their content to show up more clearly in AI search results.

If your content is useful but still not being surfaced by AI tools, the problem may not be your expertise – it may be the way your content is structured, signposted and supported.

This checklist helps you review your content through the five pillars of CITES™: Clarity, Intent, Trustworthiness, Evidence and Structure.

What it helps with

Use it to quickly check whether your content:

  • Say what it means clearly

  • Matches what your audience is actually searching for

  • Shows enough credibility to be trusted

  • Includes evidence that supports your claims

  • Is structured in a way AI search tools can understand.

Why it matters

AI search is changing how people discover businesses, services and advice.

If your content is vague, buried, or missing proof, it’s easier for AI tools to skip over it.

This checklist gives you a fast, simple way to spot what’s missing so you can make your content more visible, more credible and more useful.

Fill in your details and I’ll send the CITES™ Checklist straight to your inbox, plus monthly tips on writing for your business (unsubscribe any time).

Built for busy small business owners. No technical background needed.

Your data will only be used to send you monthly newsletters, writing tips, and relevant information about courses or offers. You can unsubscribe at any time via the link in the emails.